Using Digital Transformation to Boost Growth

How Your Company Can Benefit from Digital Transformation

Nuvro Project Management Blog

Digital transformation has changed almost every aspect of life in the modern world. From recreational activities such as sports, travel, or art to business endeavors of all kinds, digitization has had a significant impact on how things get done. In the business world, processes that once took many people and substantial amounts of time can now in many cases be performed by a few people in relatively short amounts of time.

This article will explore the factors that are driving the process of digital transformation and explain how you can use it to take your business to the next level of productivity.

Defining Digital Transformation

Digital Transformation

What does digital transformation mean? The concept encompasses the various changes that sweep through an organization as a result of the opportunities presented by emerging digital technologies. In practice, this entails:

  • Using the cloud rather than buying more physical equipment
  • Handling documents online rather than using pen and paper
  • Taking advantage of the many business productivity tools available
  • Using video conferences and other such connectivity software in place of face-to-face meetings when possible
  • Integrating your apps in a single, seamless operating environment

The Evolution of Digital Transformation

The onset of the computer age launched the initial stages of the digital transformation of the workplace. As the power of the integrated chips which power computers increased by leaps and bounds over the years, so did the tasks which could be transformed by digital technology. As recently as a decade or two ago, companies focused their IT strategies mainly on data analytics, internet search, and enhanced collaboration. Now, the digital component of a company’s business strategy often underlies every aspect of its operational and growth strategies.

Whether the subject is sales, marketing, employee relations, customer outreach, or operating a factory or other facility, digital technology is likely to be at the center of a strategy’s implementation. Concepts such as the cloud and the internet of things (IoT), as well as artificial intelligence (AI) and deep learning are now front and center when it comes to developing new products or attempting to enter new markets. The nature of digital transformation is to be open to continuous evolution as new applications are found for existing processes.

To optimize its digital transformation, a company’s leaders must invest the time and energy in becoming knowledgeable about the software applications most relevant to their company’s success and monitor emerging trends in the field. Updating your software to keep current with the latest trends in the industry is essential to making the most of the opportunities which stem from this process. The recent trend of realizing value from automation is now evolving into integrating your company’s IT ecosystem to offer a seamless user experience and functionality across a multiplicity of applications and infrastructure.

Improving Core Competencies

One byproduct of digital transformation, along with upgrading your company’s IT ecosystem, is its ability to improve your employees’ core competencies. Digital applications can boost the ability of your team members to perform a variety of tasks by allowing them to track and monitor their performance. They can use the metrics provided by your company’s business software systems to evaluate how to do their tasks better. Digital transformation requires a workforce that is highly educated in the use and potential of software applications to enhance their skills and the company’s productivity.

These apps can point out areas in which improvement in employee skills or tactics is needed. Digital applications can improve your business operations by identifying weak areas that could use some help. The software can significantly impact your company’s ability to successfully achieve its goals. To truly digitally transform your company, you must invest in employee training as well as innovative software products that can help you maximize the value of your product development, customer service, and marketing efforts.

Immersing your organization in digital transformation can provide it with a number of benefits, including keeping up with the competition in the tech arms race. As the pace of technological innovation increases, wholeheartedly accepting the potential of software applications to improve your company’s competitiveness is necessary to stay ahead of the ever-increasing evolution of business practices caused by this innovation.

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To effectively utilize technology in a business setting, try the following:

  • Analyze new technology offerings in innovative fields such as deep learning and AI to see if you can incorporate these developments into your workflow processes.
  • Integrate efficiency technology into your day-to-day workflow to improve your team members’ ability to collaborate and work more productively
  • Use technology to improve the customer experience by including high-touch and immersive elements in the buyer and support experiences.

Some of the benefits that can be realized via digital transformation are:

  • Better decision-making capability due to enhanced information-gathering ability resulting in improved metrics for analysis
  • Improved communication between team members via modern internet-based communication systems
  • Enhanced collaboration between employees via work management software
  • Cost savings resulting from optimization of business processes and functionality
  • Better understanding of customer needs and wants, resulting in improved customer service and enhanced customer loyalty
  • Greater flexibility to react to changing business conditions
  • Increased growth stemming from successful implementation of digital transformation

Implementing Digital Transformation

Implementing digital transformation requires seamless integration of your software tools with your business activities and processes. Once you’ve ensured that your work management software is fully able to respond to and manage your day-to-day business operations you are ready to take the next step and envision ways to improve the efficiency of your business processes and customer relations.

The following steps are involved in the initial implementation process

  • Embed the use of digital tools within your company culture to make the most efficacious use of them
  • Analyze available digital tools to determine which are best for your company
  • Monitor the performance of your tools and update them as necessary
  • Integrate your use of multiple digital technologies into a single, seamless system

After the original deployment, make sure to perform regular reviews of your company’s performance to evaluate how well your digital tools are functioning and whether any changes are needed in how your company uses them.

Using Work Management Software to Facilitate Digital Transformation

Software which helps manage your business from start-to-finish enables you to more effectively perform core business processes. It does so by enabling the integration of your company’s core procedures, enabling you to centralize the storage of and access to data and optimize resource utilization. By creating a centralized location for management of all your business processes, software of this type makes it easier to plan and implement your business objectives. To find the work management tool that is best for your business, map out your primary business processes in detail before comparing different software packages to help you determine which offers the most suitable functionality.

Nuvro is a robust online project management tool that helps facilitate your digital transformation and makes it easier to plan and implement your business objectives. With Nuvro you can gain control and peace of mind over all of your projects, tasks, team members, workload and everything else important to your company. In addition to the project, task and collaboration features found in most PM tools, Nuvro also provides a company dashboard, a team dashboard, team member performance reviews, secure document management, an internal alternative to email and more. Nuvro is perfect for busy teams looking to accomplish more. Learn More…

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