Omnia's Dynamic Marketing is a PPC software for retailers. Retailers regain control, save time and maximize returns from online marketing campaigns on channels like Google Shopping. The out-of-the-box solution automatically sets optimized bids for all pay-per-click campaigns. The algorithm incorporates a wide variety of data sources, including pricing data, and product-level omnichannel conversion rates to find optimal bids. Omnia already helps more than 80 leading retailers.